Chinese company myHoYo and its daughter branch hoyoverse became widely known outside their home country in September 2020 after the release of Zenless Zone Zero, all made in the same recognizable anime style. Despite the high online and huge income figures published monthly by the platform Tower Sensor, back in 2024, the company's business began to noticeably decline.
Recently in major report financial information agency Bloomberg figured out what is behind the losses and how the developers plan to respond to this. Keep in mind that their representative stated a number of inaccuracies in it, but did not specify the details.
According to the collected data, each new update in one of the games does not attract new players, but only "pulls" the audience from the other two. Thus, from time to time, the income of the projects increases and decreases, without significantly changing the company's overall revenue due to the influx of new fans. And yet, boring and monotonous solutions and the lack of truly new content gradually reduce the number of audiences: in 2024, the company's sales fell by 23%, which amounted to $ 4,7 billion.
The developers' reaction to the current situation is extremely simple: "We've never been a gaming company.". Chief Executive Officer of miHoYo Cai Haoyu, as follows from the report, and completely distanced himself from the projects, deciding to concentrate on more important goals. For example, at the end of 2023, he founded a new company Anuttacon, which develops advanced artificial intelligence technologies to create non-traditional interactive media in the gaming industry, as well as a narrative sci-fi project Whispers From The StarIn addition, miHiYo invests in nuclear fusion technology, space rocket development, and brain-computer interface technology.
It is unknown whether the current situation in HoYoverse will change. Perhaps sales will skyrocket again after the release of the long-awaited snowy Nod-Kray or the launch of the second season of Zenless Zone Zero. But the attention of the majority of developers is still irretrievably lost and is directed towards creating fundamentally new projects: games based on Grand Theft Auto, Animal Crossing and Pokemon, as well as a competitive shooter and a modern RPG on UE5.
Share your opinion about miHoYo plans in commentsAre you interested in the company's future projects, which of the current ones do you play and for how long?
Time will tell. Don't take everything this anti-Chinese garbage writes on faith.
Well, if everything will be in anime style, then why not 😌
Game? What game? Oh, you mean that gacha?
Looks more like "the party advises a new course for a gaming company for successful soft power, it is impossible to refuse." Genshin's success in 2020 was not due to innovation, but the pandemic and a hungry mobile market that was not taken seriously before. Their company's strategy is simply terrible. It is getting worse every year.
Life teaches them nothing. But this has already happened - on the wave of success of various online projects, all the big companies wanted to have their own games-services. They generate a huge amount of money. They predicted the death of single-player games. And then time ed, and it turned out that each player would not play ten games-services at once. That there would be several popular projects where everyone hangs out, several average ones and a bunch of useless ones. Single large games began to be made again.
And here is the same rake that the Western gaming industry has stepped on. Let's say someone wanted to try Honkai after Genshin, but will there be enough of these people for ZZZ? And when some other games appear, they will be even less popular. It's definitely not worth spreading yourself too thin.
honkai turn-based strategy, zzz horney slasher, genshin well everything is clear here. The first one was a smart guy, the middle one was so-so. Well, the third one was a dud.
I play Z, Gensh is boring. Well, in theory, in Z now, like in Gashna, there was only Eris/Mondstadt, but in Z, SSS Bennet is a 5-star and his name is Astra. HDD, the developers have long understood that such a SAP will be everywhere) in packs.
that's why i switched to wuwa
I play wuu, but not as seriously as genshin and xsr, probably the lack of Russian has such an effect
the plot is very good, I play it in German, and study it at the same time, it's such an incentive for me, even reading side stories. And besides it, I also play XSR, but after they abandoned the voice acting of Dan Heng, and the reasons given were extremely ridiculous, interest in XSR began to cool, I understand that the developers are gradually starting to not care about it either, and judging by how they've been rolling out imbalances lately, they want to make more money, I feel like "for the last time"
> and the reasons given are extremely absurd
Are voice actor strikes ridiculous reasons?
> they've been rolling out imbalances lately, they want to make more money, it feels like "one last time" to me
Powercrip xr is not even close to as serious as it was in the first part of XI3, but for some reason they are not going to close it.
1) hire another actor with a similar voice, or not very similar, but make it similar with the help of editing and AI? Their company has millions of dollars for each update, and they can’t spend several tens of thousands on a new voice actor or editing the voice with the help of AI for one of the main (among secondary) plot characters? I will never believe it. Modern technologies have been easily able to make any voice perfectly accurate and similar to the one needed for at least 10 years, with AI this is generally done in two fingers by editing the sound. Conducting a casting among people, and determining which of them will suit this role with the most similar voice is also not a problem, the problem is either their greed, or the fact that they do not plan to hold the project for very long, so like indifferent people they simply gave up on it.
2) I have already seen approximate leaked characteristics of Phaenon, definitely the second Kastoria is brewing in of imbalance, again all the characters before him will look like trash, except probably only Kastoria, since it was released recently
1) First of all, you apparently don't understand what strikes are. Does everyone want to voice content for more than 2 years? Considering how many fans Dan Heng's VA has, the developers will clearly prefer to keep him. And, bro, strikes literally go AGAINST AI. If they use it, then all the actors will leave them in principle. And no, I don't know what world you live in, but AI voice acting doesn't even come close to sounding as good as real voice acting. And the editing of voice acting is also complete nonsense. Imagine you work for a company, you get fired, they hire a new person and edit your voice to match yours. Any lawyer is gonna have a field day with this one. And it will be even more difficult than just re-voicing everything, lol.
2) But Kastoria is on the same level as Gerta, and not much stronger than Midea and Aglaya. And Phaenon is not much stronger than her, if at all. So what do we get? 5 damage dealers without any powercreep? That can't be. And this doesn't contradict my argument at all.
I said editing with the help of AI and not a complete replacement for them, one does not want, they take another with a similar voice, and edit with the help of AI until it is ideally similar, there are 0 problems, there would be a desire, it is not so difficult to replace voice actors, it is also easy to find a similar voice, there are a lot of people who are engaged in voice parody, and they can make similar voices at will, but no, it is easier to just forget, and not look for “hard ways” - the fan base and a mute tribute to the hyung will “gobble it up”
Yes, even with AI editing, even with manual editing. This does not cancel my words in any way.
> it's easier to just give up
And it's funny to hear it when Hoyo wrote that they are trying to find a new stage and transfer actors there. And for Genshin, by the way, they found it.
I still like XSR, I've never played Gensh, I only tried it a long time ago, it lasted for about 10 hours, it's too childish for me, but I understand why they like it, it's very atmospheric, I play VUVU instead of it (it's no less atmospheric, but for more adults, I'm 30, I work, I don't live with my mother by the way, just a man in the mirror, I go to the gym, but I like VUVA), but to be honest, I wouldn't want the developers of XSR to abandon it, my enthusiasm and faith in XSR will return only if they take up Dan Heng, he has the coolest character of all, and the only one whose phrases I never skipped until I read them, after they deprived him of his voice, for me this is a real -50% of the impressions from the game, okay, the main character, I'm used to it, although I think in modern games all his options should be voiced in the main plot, but Dan Heng is, without exaggeration, a tragedy.
Dude, the actor who voiced the genie, Sergei Kunitsky, died and they replaced him, his voice is similar but there is none of that, how can I say, manic theatricality in his voice, the euphoria of the genie himself, that he enjoys it. So they will notice. Oh yeah, the league is not Milking 2 for you. They will add more voices to the characters as soon as they have enough lines.
How could they not care about the players?
News from the future: "The company has acknowledged the problem with neural interface powercrip" "Space travelers complain that there is nothing in space and demand that an open world with chests be added" "The third themed nursing home for Genshin Impact players has opened, this time a budget option in the setting of the Dragon Mountain location"
Many complain that the music concert on the moon was completely inaudible! And they demand a refund or compensation in crystals 😉
"aimed at creating fundamentally new projects"
Well, this is death.
I hope XSR will continue to puff for another couple of years.
It turns out they overdid it
Well, they should have made even more of these stupid events and endless quests of empty talk. Why go far, take the same dailies. You do them and constantly read this crap. Where is the skip button?
and these attempts to screw everyone over with artifact stats have gotten on everyone's nerves
There is no need to do dailies for a long time now, but events are necessary, because there are many players who have already completed all the main content.
There are no more dailies, there is auto-battle. Five minutes in the morning and evening to play some art and that's it.
the coolest hedgehogs in ztka enter the game farni get a reward hdd. They also made rewards for each mini-game in polychromes hdd although I sometimes play wandering patrol in ztka =/. Damn I finally closed the main plot of ztka in a year =/ upaya rank 50 mainly on hedgehogs and clearing bosses well and with Victoria coupons from bosses =/. In ztka hdd 3 bosses generally without energy are wasted well where as with dvalin etc. resources drop. I have soldier 11. maid. also a woman with electricity 5 stars forgot. Bernice, Caesar, Astra, Miyabi, Harumasa 2 guns on Kolyada trigger and that's all it seems
Now the followers of the sanctity of the Immaculate Moped of Natlan will come running here and start disputing the conclusions of the Bloomberg reporters. It will be funny.
in your post they described to you that the audience of Mihui runs back and forth through their games, and the profit from patch to patch grows and falls, plus in addition to the fakes of Mihui, other gachas have appeared, you are most likely a witness to the Natlans)
Here goes the first one)) And yet, boring and monotonous decisions and the lack of truly new content are gradually reducing the audience: in 2024, the company's sales fell by 23%, which amounted to 4,7 billion dollars. " Quote directly from the text. But why should you read, you are a writer of large sheets under each post)
Wow, dude, company profit, not profit from Genshin. Plus most of 2024 was Fontaine, Natlan only 4 months, wow.
Again, this does not mean that Natlan will be more profitable than the same Sumeru, but the matter is primarily "monotonous solutions and lack of new content", as you said. Well, and the appearance of a HUGE pile of alternatives on the anime gach market, to which the Genshin audience will anyway switch for one reason or another
And why did you decide that this is the right conclusion? There is a banal outflow of players, like in any other game that is several years old. The game gets boring, players grow up and change priorities/play something else. Take even the commentators here, you can tell that they are already sick of games, but no, they continue to sit in them and at the same time stink at any aspects under each topic, be it character/region designs, events, updates, etc., etc., instead of just leaving.
yeah, that sounds really sad
Yes, we've heard about this Project Shanhai, GTA, yeah, we're ripe for it )). They've already been overtaken by Project Mugen in this matter (now Ananta). Ananta is essentially what everyone expected from ZZZ, it should have been done like that right away, and not to do corridor crap with the same type of arenas. And now the train has left, many fugitives from ZZZ, who were waiting for an open world, have already taken a closer look at Ananta. They missed it with their beaks, lost the consumer.
So they are doing exactly single player, Ananta is a gacha, not a single player game. Besides, I could be wrong, but it won't even come close to GTA judging by what they've already demonstrated.
Hoyo is an example of the proverb "if you chase two hares, you will catch neither"
Rather than being an average performer (or even an outsider) in many areas, it would be better to finish what you started with, rather than rush from project to project
It was too late for them to realize that spreading their consumers across 5 Gachas is a bad idea. The same Shift Up made the Nikke GoV gacha, and their second project was a full-fledged soul like + slasher fighting game Stellar Blade for PlayStation without any casinos. And Shift Ups intend to roll into the AAA market longer with a game service for PCs/consoles. And Mikh_uyo is panicking now, they are trying to quickly wedge themselves everywhere and milk some pennies. But done in a hurry is a joke. They will chase cheapness and conduct 5-7 projects at once, and they will be crushed everywhere by those who are seriously sitting there with a large project in one niche.
The attitude towards gashna is as if the developers haven't changed the calendar since 2021, and they still think that the same limit of resin received with a ton of bosses is normal, why change anything?
Okay, old-timers like me, we've already farmed everything with a reserve of 20-30 pieces from bosses, but newbies have to literally deny themselves the pumping of the necessary characters for weeks
Yes, this is just trash )). I was ing Shilo and realized how inconvenient this system is in 2025, even against the background of their own projects. You are not allowed to go to the right boss 3 times. As a result, not only did the wrong piece drop from the source boss, but also 3 dream thing dropped from 1 bosses :D. This is some kind of mockery. And you have to wait for a rollback for a week. I will probably be upgrading skills like this until autumn ))
wait i am a prophet zzz soon maybe a year or a year and a half you will get hdd what you ask for. It will be like in z 3 bosses without energy. And then already 60 xz in z 60 for three bosses then resources
I agree. I thought about trying Honkai, but as it is written in the article, I understand that if I go there, it will only be instead of Genshin, and vice versa. And I never liked the space theme, so I stayed with Gashna. Now there are a lot of gachas that are strikingly different from Genshin and have a much more interesting plot, characters and style. And I play them more often.
All 3 games they started with they somehow finished, you seem to have forgotten, but Genshin was their 4th game, not the one they started with.
They could have had a hundred projects before Gashni, but it was Gashni that brought them to the top of the food chain (and not their beloved XSR and the rest of the new kids like ZZZ)
And since it so happened that this game is their calling card all over the world (and not just in China), it needs to be cherished, and not abandoned as a project that has simply become a cash cow, which instead of being caressed when milk is lost, they start milking even harder, and then we read the news about -23% of income 🙂
They're slooooowwing. Did they eat up Skrirck? They ate it up and are asking for more, but there's not only the same level of chars, but also degradation in visuals and animations XD
And Geishin, if I'm not mistaken, was positioned as a money-sink so that there would be enough for other projects.
Firstly, without HI 3 there would be no Genshin, it was HI 3 that brought them to Olympus and allowed them to earn money that could be spent on producing a larger game, Genshin simply generated more money, but it also requires more money in its production than the same XSR or even more so HI 3.
And yes, once again, “what we started with” is the first games, you come to work and tell your boss that you started with lunch, and then explain that you didn’t understand, because I did the main part of the work in the second half of the day, which means I started with lunch, and the first half of the day, where I prepared everything, I didn’t start it.
Genshin is not their first or even second game, it's like saying that Rockstar started with GTA San Andreas, although they didn't make the first 2 parts of GTA at all and before GTA they had a bunch of projects, without which there would be no GTA itself, and Vice City and GTA 3 don't count because it was with San Andreas that they started making crazy money with GTA, because before GTA SA they didn't have such wild sales. Read what the word started means.
They abandoned Genshin? Really? I knew it, because there were no new regions for 2 years, new characters were not released for 2 years, new mechanics were not released for 2 years, yeah. Of course they don't spend 100 million on developing Genshin every year, nooo, you said that none of that exists.
Genshin didn't just generate money, Genshin attracted the attention of players, and not to Mihuyo, but to the entire gacha genre. Without it, we wouldn't be here. And before you say that gacha fans were there back in 1992, I'll answer that yes, those fans were there, they brought in their 1-2 million a month, and no one knew about them or the genre. They are not taken into in the article or in the discussion.
Fierce cap. The same FGO received tens of millions before the release of Genshin, and continues to receive them after it. The same can be said if you look at the earnings of other "classic" gachas.
It only attracted the attention of such eternally dissatisfied and ignorant people like you. You were right when they wrote below, FGO was earning billions when Genshina wasn't even in the plans, as were other gachas that were earning tens and hundreds of millions, lol.
Once again, according to your logic, everything that came out before GTA San Andreas is not taken into , because before it, Rockstar did not have such success, which means there is only GTA SA, and what was before it does not count, although without what was before, what is now would not exist at all.
Without HI 3, Genshin simply wouldn't exist, because the studio wouldn't have money for Genshin. According to Hoyo themselves, Genshin's development cost 200 million, i.e. HI 3 earned at least 400 million before Genshin, because 200 was spent on Genshin, and they themselves had to develop HI 3 with some money, but you can continue to live in a fantasy world, denying the obvious, that Genshin's success is not some kind of exit to some new level for gachas in of the genre's popularity, no, that's not true.
Well, yes, I said everything correctly. Genshin attracted attention and is holding on to the information field. I learned about the existence of FGO for the first time in my life just now in this thread. You say it existed long before Genshin? Very telling. A perfect example. FGO was of no use to anyone, and it remains so. And Genshin is clogging up all the news feeds, whether someone likes it or not.
It would be better if Z would crap up. After all, almost all the innovations in Gashna are former innovations of Z. Soon, 3 bosses will be introduced into Gashna without energy. And then for energy, HDD, wait
Ubisoft can also stamp out locations. Look how many Assassins they released. If only they were worth something. By "abandoned" I mean QoL improvements. While competitors' projects and their later projects have them from the start. You can list the problems all day long, I'm too lazy to describe them all, I'll name the biggest ones.
1-Poor system of days of the week when farming books.
2- A stupid limitation that does not allow you to farm 3 bosses in a row that you need.
3- Simply blasphemous randomness in artifacts. I've been playing ZZZ\Rails since release, I can say that Genshin is the most stuffy in of character dressing. They could compensate for the randomness with bottles, but greed gets in the way. After all, if players don't get burned in China, they'll go spin constellations. This is what earnings in China are based on.
If a guy is unlucky, he simply buys Signa and a Pair of Cons to compensate for the loss of stats.
4- f***ing inventory with manual marks on the map. Maybe it was a "feature" back in the day, but now it's just an unnecessary theft of time, a relic of the past. For some reason, WoW has an adequate map, but Genshin is still in the Stone Age.
Why improve anything, because the money is already falling from the kitars, who are stupidly sitting there by inertia. In this regard, Genshin is simply stuck in 2021. Stamping locations does not solve the problem. They throw in small improvements a teaspoon a year, but this is so little. Global problems are still not solved.
QoL starting with Fontaine were, lol. You and skip the first two floors of the Abyss, highlighting the arts in one go, etc.
1) I agreed that things would be better without her.
2) Ummmmmm, how can I put it more gently, yes it is, but someone forgot that in the olticia from other games you can simply recraft some materials from the boss into others.
3) Complete nonsense written in XSR the art system is much worse, because it NECESSARILY requires 4+2 art, moreover. In Genshin you put either 2+2 or 4 art and 1 slot remains free where you can throw a successful art from another set. As well as the system that when crafting art with the help of an elixir where you choose 2 additional stats in Gashna appeared earlier + unlike XSR the additional stats that you chose, 2 times with 100% probability will improve, in XSR you can pray to the god of randomness that this time when increasing the level of art/re-rolling bonuses for the necessary characteristics fell out.
4) no, this is called different approaches. According to your logic, Ubisoft has a better map than Zelda, because in Zelda you also have to put markers on the map manually, but in Assassin's Creed you open the map and the developers have really shit on it, but yes, they showed everything that is possible on the map.
They improve, there is a QoL list in every patch starting with Fontaine.
If the developers made crafting ALL the pieces, I would have recrafted it. And not when only inside the boss pieces, and even when from three bosses 1 piece of dreams. 4. Well, shitty approaches. They improve for appearance, unnecessary nonsense. Sorting letters in the mail, thanks, I waited 2 years. But there are no NECESSARY things. You stupidly def laziness and a careless attitude of the developers. What does it have to do with it better, I'm saying that the conveyor belt of cards does not make a candy out of a game if the problems are ignored from patch to patch. And the approach of these two companies is the same, to mold according to one template and they will swallow it anyway. As long as there are suckers denying problems, the developers will stupidly use it.
And the map of all the things can be made with a button to hide unnecessary things, or at least ON/OFF the overlay with icons. But why when there are suckers who will swallow it anyway. The main motto of the company. And it will be like this until they start kicking them to the bottom of sales, then they will immediately be hard-working and kind.
this is all from the z-net with a screech) only without the choice of additional stats, here and so it seems like 2 such artifacts per month can be loot without donation
Dude, are you stuck in the 2000s or something?
It seems like I put a female nickname and call myself in the feminine gender, and you still poke me in the masculine gender, stop it
As for the "Olympus", it happened only within Asia, the interest in the gacha genre ALL OVER the world (and not just among rice eaters) happened precisely thanks to gashna (and not because of its coolness, but because people were given a copy of Zelda with anime style, which coincided with covid, when people had nothing better to do)
And I'll say more, among my friends all over the world (it just so happens that knowledge of English gives some advantages) it was Gashna that initially caused delight because of its setup, no one wanted Mass Effect (although it's a great franchise, one of my favorites), but wanted to travel in a world of knights, princesses, dragons and simple, but so understandable and beloved by many things
But Hoyo started to trash their own project, literally squeezing into it elements of their favorite brainchild called Honkai (and Dawei even cried at one of the conferences, saying that he would not let it die), so we have what we have, instead of two dishes we get a hodgepodge, as a result, fans of XSR are not particularly eager to go to Gashny, where the percentage of cyberpunk is not very high, and fantasy lovers like me see this vomit-inducing mess of nanotechnology on medieval landscapes
Even if you call yourself a combat helicopter, there is no way to check your gender on the Internet, so I will address you as I see fit.
Yes, yes, exactly with Gashni, Fate/Grand Order with its billions of earnings never existed, if your attention was drawn to Genshin, this does not mean that everyone has it like that. Only a person who has not played Zelda and Genshin can say that Genshin is a copy of Zelda, your knowledge of games and gaming history, judging by your statements, is, to put it mildly, very poor.
Dude, among my friends Batman Arkham Knight worked fine for 5 out of 7 people who bought it, well that means the release version of the game was well optimized, right? True, the game was removed from sale and they apologized for poor optimization. Personal experience - shows only a sample among your friends. There are objective statistics on income
This is for a year since the release, FGO's indicators are comparable to Gashni's.
Ahaha, first of all, if you don't understand genres, don't bother, or explain where the cyberpunk is in Genshin? In Natlan? Well, sorry, that's completely out of the question, for your information, Sumeru is drawn to Cyberpunk in Genshin, here you have advanced mechanisms, and neural connections (capsules with knowledge), and lasers, and an android (Skara), and a giant combat mecha (controlled by Skara), and the Internet, and cloning, and a bunch of other things, and a "corporation" that rules the people (Academy), etc. I understand that you may not like the design of Natlan, that's normal, what's not normal is to off your own personal taste as God knows what and throw around concepts whose meaning you don't understand.
Yes, you can consider or not consider whatever you want, but you have nothing to answer on the matter and it’s somehow difficult to argue with reality.
Lana as always gives out selected cringe
It's funny that Genshin was never positioned as the Middle Ages, starting with the super goddess with cubes from the very start of the game, and robots in Mondstadt, the first city that was. Then the Raiden doll from Inazuma, after the MP3 player at Haytham, Apples in Sumeru, with a stylish suitcase at Kaveh who has consciousness and creates projections (such technologies do not even exist now), continuing with Fontaine with robots with AI. But the bike is no longer allowed, because it is fantasy???)
Having all of the above, Natlan looks the most “backward” in of technology, but it is he who suddenly stands out from the style of the supposedly “medieval” against the background of other regions?
There is no answer to this question, because “You don’t understand, it’s different” because in other regions there can be any technology, but God forbid something in Natlan, then it’s immediately cringe)
I don't consider GTA a game.
That's why I don't care about Rockstar's stuff, I don't like any of their projects.
I've said it all, good luck trying to shit on me for not recognizing "shidEvR!!111" 🙂
"Rockstar Crafts" 🤣🤣🤣 If Rockstars make crafts, then Mikhoyo literally makes trash
Don't argue with him, it's better to save your nerves, the guy just went crazy and finally got the Internet, let him continue to consider GTA a "bad game" while continuing to waste his time in gacha MASTERPIECES lol I laughed heartily at him